Find out information about the audience at the NRPA Annual Conference.
Are you interested in exhibiting at the NRPA Annual Conference but you’re curious what types of prospective customers will be there? Here is a breakdown of the demographics of the attendees and their employers (according to survey results from 2024 NRPA Annual Conference attendees).
|
Area of Responsibility
|
Percentage
|
|---|---|
|
Administration
|
19%
|
|
Park Resources
|
11%
|
|
Athletics & Sports
|
10%
|
|
Maintenance & Facilities
|
9%
|
|
Marketing & Communications
|
7%
|
|
Tourism & Special Events
|
7%
|
|
Aquatics
|
6%
|
|
Leisure & Aging
|
6%
|
|
Inclusion & Accessibility
|
5%
|
|
Volunteer Management
|
5%
|
|
Arts & Cultural Resources
|
4%
|
|
Education
|
4%
|
|
Other
|
3%
|
|
Information Technology
|
2%
|
|
Armed Forces Recreation
|
1%
|
|
Attendee Employer Type
|
Percentage
|
|---|---|
|
Municipality/Park District/County
|
73%
|
|
Other
|
10%
|
|
State Government
|
6%
|
|
Federal Government
|
3%
|
|
College or University
|
2%
|
|
Independent Consultant Firm
|
2%
|
|
Playground Equipment Manufacturer/Supplier
|
2%
|
|
Landscape Architect/Design Firm
|
1%
|
|
School District
|
1%
|
|
Attendee Employer Location Type
|
Percentage
|
|---|---|
|
Suburban
|
33%
|
|
Urban
|
27%
|
|
County
|
15%
|
|
Special Park District
|
11%
|
|
Rural
|
7%
|
|
Other
|
6%
|
|
State
|
1%
|
|
Educational Institution
|
1%
|
|
Attendee Occupation
|
Percentage
|
|---|---|
|
Park and Recreation Professional
|
81%
|
|
Other (e.g.: Landscape Architect, Agronomist, Historian, Naturalist, Mechanic, etc.)
|
5%
|
|
Park Advocate/Civic Leader
|
3%
|
|
Armed Forces Recreation Professional
|
2%
|
|
Consultant
|
2%
|
|
Educator/Researcher
|
2%
|
|
Supplier
|
2%
|
|
Nonprofit Service Provider
|
2%
|
|
Student
|
1%
|
|
Attendee Occupation Level
|
Percentage
|
|---|---|
|
Middle Management
|
43%
|
|
Executive Management
|
40%
|
|
Staff
|
17%
|
|
Attendee Purchasing Role
|
Percentage
|
|---|---|
|
Make Final Decision
|
37%
|
|
Part of the Recommendation Process
|
28%
|
|
Make Final Recommendation
|
27%
|
|
Do Not Have a Purchasing Role
|
8%
|
|
Attendee's Employer's Annual Operating Budget
|
Percentage
|
|---|---|
|
Over $10 million
|
46%
|
|
$5-$10 million
|
17%
|
|
$500k-$2.5 million
|
16%
|
|
$2.5-$5 million
|
16%
|
|
Under $500k
|
5%
|
For inquiries or questions, please email exhibits@nrpa.org.
National Recreation and Park Association (NRPA)
22377 Belmont Ridge Road
Ashburn, VA 20148-4501
PH: 800.626.NRPA (6772)
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