Atlanta, Georgia
Conference: October 8-10
Exhibits: October 8-9
Are you interested in exhibiting at the NRPA Annual Conference but you’re curious what types of prospective customers will be there? Here is a breakdown of the demographics of the attendees and their employers (according to survey results from 2022 NRPA Annual Conference attendees).
|
Area of Responsibility
|
Percentage
|
|---|---|
|
Administration
|
19%
|
|
Park Resources
|
11%
|
|
Athletics & Sports
|
10%
|
|
Maintenance & Facilities
|
9%
|
|
Marketing & Communications
|
7%
|
|
Tourism & Special Events
|
7%
|
|
Aquatics
|
6%
|
|
Leisure & Aging
|
6%
|
|
Inclusion & Accessibility
|
5%
|
|
Volunteer Management
|
5%
|
|
Arts & Cultural Resources
|
4%
|
|
Education
|
4%
|
|
Other
|
3%
|
|
Information Technology
|
2%
|
|
Armed Forces Recreation
|
1%
|
|
Attendee Employer Type
|
Percentage
|
|---|---|
|
Municipality/Park District/County
|
73%
|
|
Other
|
10%
|
|
State Government
|
6%
|
|
Federal Government
|
3%
|
|
College or University
|
2%
|
|
Independent Consultant Firm
|
2%
|
|
Playground Equipment Manufacturer/Supplier
|
2%
|
|
Landscape Architect/Design Firm
|
1%
|
|
School District
|
1%
|
|
Attendee Employer Location Type
|
Percentage
|
|---|---|
|
Suburban
|
33%
|
|
Urban
|
27%
|
|
County
|
15%
|
|
Special Park District
|
11%
|
|
Rural
|
7%
|
|
Other
|
6%
|
|
State
|
1%
|
|
Educational Institution
|
1%
|
|
Attendee Occupation
|
Percentage
|
|---|---|
|
Park and Recreation Professional
|
81%
|
|
Other (e.g.: Landscape Architect, Agronomist, Historian, Naturalist, Mechanic, etc.)
|
5%
|
|
Park Advocate/Civic Leader
|
3%
|
|
Armed Forces Recreation Professional
|
2%
|
|
Consultant
|
2%
|
|
Educator/Researcher
|
2%
|
|
Supplier
|
2%
|
|
Nonprofit Service Provider
|
2%
|
|
Student
|
1%
|
|
Attendee Occupation Level
|
Percentage
|
|---|---|
|
Middle Management
|
43%
|
|
Executive Management
|
40%
|
|
Staff
|
17%
|
|
Attendee Purchasing Role
|
Percentage
|
|---|---|
|
Make Final Decision
|
37%
|
|
Part of the Recommendation Process
|
28%
|
|
Make Final Recommendation
|
27%
|
|
Do Not Have a Purchasing Role
|
8%
|
|
Attendee's Employer's Annual Operating Budget
|
Percentage
|
|---|---|
|
Over $10 million
|
46%
|
|
$5-$10 million
|
17%
|
|
$500k-$2.5 million
|
16%
|
|
$2.5-$5 million
|
16%
|
|
Under $500k
|
5%
|
For inquiries or questions, please email exhibits@nrpa.org.
National Recreation and Park Association (NRPA)
22377 Belmont Ridge Road
Ashburn, VA 20148-4501
PH: 800.626.NRPA (6772)
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