Atlanta, Georgia

Conference: October 8-10

Exhibits: October 8-9

Attendee Demographics

Who Attends the Conference?

Are you interested in exhibiting at the NRPA Annual Conference but you’re curious what types of prospective customers will be there? Here is a breakdown of the demographics of the attendees and their employers (according to survey results from 2022 NRPA Annual Conference attendees).

Who Attends the Conference?

Area of Responsibility
Percentage
Administration
19%
Park Resources
11%
Athletics & Sports
10%
Maintenance & Facilities
9%
Marketing & Communications
7%
Tourism & Special Events
7%
Aquatics
6%
Leisure & Aging
6%
Inclusion & Accessibility
5%
Volunteer Management
5%
Arts & Cultural Resources
4%
Education
4%
Other
3%
Information Technology
2%
Armed Forces Recreation
1%
Attendee Employer Type
Percentage
Municipality/Park District/County
73%
Other
10%
State Government
6%
Federal Government
3%
College or University
2%
Independent Consultant Firm
2%
Playground Equipment Manufacturer/Supplier
2%
Landscape Architect/Design Firm
1%
School District
1%
Attendee Employer Location Type
Percentage
Suburban
33%
Urban
27%
County
15%
Special Park District
11%
Rural
7%
Other
6%
State
1%
Educational Institution
1%
Attendee Occupation
Percentage
Park and Recreation Professional
81%
Other (e.g.: Landscape Architect, Agronomist, Historian, Naturalist, Mechanic, etc.)
5%
Park Advocate/Civic Leader
3%
Armed Forces Recreation Professional
2%
Consultant
2%
Educator/Researcher
2%
Supplier
2%
Nonprofit Service Provider
2%
Student
1%
Attendee Occupation Level
Percentage
Middle Management
43%
Executive Management
40%
Staff
17%
Attendee Purchasing Role
Percentage
Make Final Decision
37%
Part of the Recommendation Process
28%
Make Final Recommendation
27%
Do Not Have a Purchasing Role
8%
Attendee's Employer's Annual Operating Budget
Percentage
Over $10 million
46%
$5-$10 million
17%
$500k-$2.5 million
16%
$2.5-$5 million
16%
Under $500k
5%

Questions?

For inquiries or questions, please email exhibits@nrpa.org.