Orlando, Florida
Exhibits: September 16-17
Conference: September 16-18

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Attendee Demographics

Find out information about the audience at the NRPA Annual Conference.

Who Attends the Conference?

Are you interested in exhibiting at the NRPA Annual Conference but you’re curious what types of prospective customers will be there? Here is a breakdown of the demographics of the attendees and their employers (according to survey results from 2024 NRPA Annual Conference attendees).

Who Attends the Conference?

Area of Responsibility
Percentage
Administration
19%
Park Resources
11%
Athletics & Sports
10%
Maintenance & Facilities
9%
Marketing & Communications
7%
Tourism & Special Events
7%
Aquatics
6%
Leisure & Aging
6%
Inclusion & Accessibility
5%
Volunteer Management
5%
Arts & Cultural Resources
4%
Education
4%
Other
3%
Information Technology
2%
Armed Forces Recreation
1%
Attendee Employer Type
Percentage
Municipality/Park District/County
73%
Other
10%
State Government
6%
Federal Government
3%
College or University
2%
Independent Consultant Firm
2%
Playground Equipment Manufacturer/Supplier
2%
Landscape Architect/Design Firm
1%
School District
1%
Attendee Employer Location Type
Percentage
Suburban
33%
Urban
27%
County
15%
Special Park District
11%
Rural
7%
Other
6%
State
1%
Educational Institution
1%
Attendee Occupation
Percentage
Park and Recreation Professional
81%
Other (e.g.: Landscape Architect, Agronomist, Historian, Naturalist, Mechanic, etc.)
5%
Park Advocate/Civic Leader
3%
Armed Forces Recreation Professional
2%
Consultant
2%
Educator/Researcher
2%
Supplier
2%
Nonprofit Service Provider
2%
Student
1%
Attendee Occupation Level
Percentage
Middle Management
43%
Executive Management
40%
Staff
17%
Attendee Purchasing Role
Percentage
Make Final Decision
37%
Part of the Recommendation Process
28%
Make Final Recommendation
27%
Do Not Have a Purchasing Role
8%
Attendee's Employer's Annual Operating Budget
Percentage
Over $10 million
46%
$5-$10 million
17%
$500k-$2.5 million
16%
$2.5-$5 million
16%
Under $500k
5%

Questions?

For inquiries or questions, please email exhibits@nrpa.org.